Don’t Just Track It—Touch It: Turning Touchpoints into Discipleship Moments
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“Touchpoints aren’t the target—they’re the trigger.”
(Excerpt from Craig Smee’s upcoming book, The Intentional Church Team)
In ministry, we’re surrounded by data. Check-ins. Comments. Likes. Attendance. Text replies. These aren’t bad things—they’re helpful indicators that someone is still circling the runway of your ministry. But here’s the truth we can’t afford to forget:
What we notice gives us permission to nurture.
A parent checking in kids for the third week in a row? That’s not just a stat. It’s a story.
A teenager quietly resharing a worship clip? That’s not just reach. It’s a window.
A family attending every fourth Sunday? That’s not inconsistency. That’s curiosity waiting for a conversation.
We often treat these digital or physical touchpoints as finish lines—”Great, they came!”—but they’re actually invitations. They don’t measure spiritual maturity, but they do offer a moment to ask, “Where are they really headed?” And more importantly, “How can we walk with them?”
Our goal isn’t to monitor behavior—it’s to mentor belief. And to do that, we need a team trained not just to track activity but to respond to it.
So here’s a challenge for every church leader, volunteer, and digital disciple-maker:
- Don’t just notice engagement—follow up.
- Don’t just celebrate attendance—ask what brought them.
- Don’t just count interactions—connect through them.
Touchpoints are the triggers—but discipleship is the target. What you notice might just be the start of someone’s breakthrough.
Let’s not miss the moment.
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